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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Pepper

I am curious as to how Neo's "'listeners first' foundation" provides "something more meaningful that listeners cannot get from an iPod, satellite radio, or Live 365."

I understand your point re: satellite radio, but surely an iPod offers a "listener first" music experience, which presumably will trump a plural "listenerS first" experience in most areas.

And since Live 365 is an aggregation of microbroadcasters which can tailor their offerings for an audience measured in dozens (and be thrilled to receive such a cume!), how do you suppose radio--whether "Neo" or however it's styled--be more meaningful?

Fred Jacobs

While iPods provide its users with the ultimate personal experience (you load it, you program it), there's no personal connection. You have no contact with Apple, they're not in your community, there's no face on the technology. Done right, local radio is personal, reflective of the community, and in touch with its audience. We believe in database marketing at Jacobs - aggregating our most loyal listeners to find out what they want, how they can help make our stations better, and how we can serve them better. That's the "listeners first" difference.

Thanks for writing.

Fred

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