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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Phil Manning


Your Seattle Alternative client, 107.7 The End introduced its "All Access Player" one month ago. We strip all the commercials from our specialty shows and put them on the player so listeners can hear On Demand.
Additionally we do a weekly Morning Show podcast with a secret phrase for those who download the podcast. We encourage to tune in Monday, give us the phrase and wina prize. We have gotten winners every week. Podcasting is catching on with our early adopter morning show listeners.

On Demand is now. Take your content and put it everywhere your listeners are. Content for the phone should be next for radio.

Thanks for the tip above. Now that I have WiFi at home, getting content at my whim is becoming the norm in my life.

Ken Zipeto

Hi Fred,
I agree with what you are saying and I've always been one to embrace technology. I'm glad to see that Phil and the guys in Seattle are doing some cool things. However, while at MMR there were times when we would go for days, dare I say a week without even updating the website. (not counting sales updates - Ha Ha)

If stations are to benefit from this kind of technology they need to make the website a real priority, not just an after thought. Those who "get it" and have some vision of where it can lead them will benefit the most.


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