Here in radioland, we struggle mightily to find ways to make our young male audiences attractive to advertisers. And the salespeople continue to throw up their hands in frustration.
Meanwhile, Marian Salzman, trend expert at J. Walter Thompson and author of the upcoming book, "The Future of Men," predicts that targeting real guys is going to become even more important. This is evidenced by big-time advertisers like Carl's Jr. (you've seen the Paris Hilton ad), Wendy's, Levi's, and Axe all working hard to come up with guy's guy campaigns.
Besides Wendy's, when was the last time you've heard these advertisers on the radio waves? Hello, RAB - are we missing yet another opportunity to jack up our meager 7% of the media pie?