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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Mike Sauter

Although the notion that video gaming is now "bigger" than Hollywood is often trotted out in media stories, it's about as accurate as the current wave of media stories that satellite radio now trumps terrestrial radio.

Totals of gaming industry revenues generally include console sales but the movie industry revenues given in such comparisons are usually domestic box office only--no DVD sales or other secondary markets.

That's really apples to oranges.

As regards to your main point, frankly, I'm shocked that no radio station or group has cut a deal to supply an audio feed to an internet-connected game title.

Hello? Has anyone in radio even played the GTA games? If "GTA: Vice City" can get young males listening to "Last Night a DJ Saved My Life," then the possibilities are remarkable.

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