As a postscript to the blog about the demise of WCBS-FM and WJMK, Sirius has gone on the offensive by running full-page ads in both New York and Chicago newspapers, touting its Oldies programming. The Infinity team is smart, and obviously had its reasons for making the switches from Oldies to Jack. And this entry isn't about whether the moves make sense or not, because it's too easy to criticize from the outside. But, it does support the point we made yesterday about how broadcast radio continues to give up turf to satellite, the Internet, iPods, and other new media sources. If we cannot effectively sell and market under 25 or over 54, we're sending invitations to these listeners to leave the medium.
Forget about who runs Sirius and other motivations for these ads - the bottom line is that we're not talking about blues, reggae, NASCAR, goth, or other format niches they offer. This is the Oldies franchise, and it's something that radio developed, nurtured, and is now in danger of giving away.
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Posted by: apwb veiuws | Friday, October 10, 2008 at 03:34 PM
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Posted by: apwb veiuws | Friday, October 10, 2008 at 03:35 PM