It's great to see that more and more Jacobs Media clients are now streaming their audio. But making sure you get out the word is important. Like you would a signal upgrade, promoting the fact you're streaming is important.
Recently, I heard The Mountain (KQMT) run a very clever legal ID - "KQMT - Denver-Boulder-Casablanca." There's a series of these with different exotic, faraway places. With the addition of these cities, these IDs quickly communicate The Mountain is available anywhere.
We take far away lands and use them. For instance "Aruba's Original Alternative, now streaming at 1077theend.com"
Posted by: Phil Manning | Friday, June 03, 2005 at 02:04 PM