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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Mike Sauter

Incorrect. Artists licensing their music to commercials DOES demean the song.

The process can sell a burnish the advertiser's brand plus sell a ton of CDs, but it also most definitely adds a layer of meaning to song and artist which can ultimately be damaging to both. Such a TV commercial often functions as a music video for the song, one over which the musician(s) involved do not generally have creative control.

Simply because licensing can make "lots of money" for the band does not mean that it's not also demeaning to the song.

At least Barry Manilow was was upfront about his status as a jingle composer.

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