I'd like to welcome Jacobs Media's Dave Beasing back again for a guest blog:
- Providing an excellent commercial-free/VJ-free replay of Live 8 this Saturday. It may have come a week late, but it was fantastic. Like many people, I TiVo-ed every bit and got chills of the kind that this event was meant to cause.
- Demonstrating to us all that you can and must reverse bad publicity. MTV could have tried to ignore the criticism of their original coverage on July 2 -- and over time it would have passed -- but you took a proactive stance to redeem the channel's music credentials.
- Reminding us that you can never go wrong by listening to your audience. Here's how MTV'com announced the clutter-free replay: "Your parents might not listen, your teachers might not listen, but MTV, apparently, listens." That's the principle behind NeoRadio also. In hindsight, we would have encouraged MTV to get input about Live 8 from their viewers before the initial misstep, but better late than never. Does anyone doubt that viewers would have said, in advance, "Shut up the VJs, and just let us really be live witnesses to these concerts"?
- Also reminding radio that it's not too late to be part of this historic musical event. Live 8 performances are now available for download online, and stations can still reflect their listeners' obvious interest.
Well done, MTV. Was this a case of doing too little, too late? Hardly.
Feel free to email Dave at firstname.lastname@example.org