Another guest blog today, and once again, I'm glad to have Jacobs Media's Dave Beasing join in to share some observations:
Just prior to delivering his trademark, "If it's Sunday, it's Meet the Press," closing line this week, NBC's Tim Russert offered new information about how to receive a podcast the program. That means that, like many other NBC News programs, audio from "Meet the Press" is now available for free downloading into your computer or portable MP3 player. No doubt you've become aware of podcasting before now, perhaps from Jacobs Media or through other sources.
In our focus group discussions with radio listeners, they're eager to "timeshift" radio programs much the way many of them record TV shows for later. For example, they may not be up at 5:30 or 6 to hear the early part of a favorite morning show or they may need to focus on their jobs before it signs off at 9 or 10, but devoted fans would gladly listen during lunch, on the drive home or at the gym in the evening. Most say they don't want to download someone else's idea of the program's highlights, but would rather hear it from start-to-finish - as Tim Russert explained, "whenever and wherever" they want.
"Meet the Press" is the oldest running program in broadcast history. Started on radio in 1945, it made the transition to TV in 1947. That it's now available as a podcast in 2005 is another milestone and a sign of things to come.
-- Dave Beasing