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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Larry Rosin

Agreed, Fred, this was a great promotion. I especially thought it was effective when they went to the smaller states...like Vermont or West Virginia or North Dakota...where SportsCenter never goes. The people in those states seemed so excited.

It tells me...perhaps we have concentrated a bit too much on "hot zips" and "fishing where the fish are." If you go where no one ever goes there might be gold to find there too.

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