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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Don Beno

I've heard it said that Harley-Davidson doesn't sell motorcycles. They sell the opportunity for the 9 to 5 accountant to put on a leather vest, and drive through a small town and scare the hell out of most of the residents. In other words, it's all about the image.

Also got to give a hand to Chrysler. They brought back the Hemi engine. Interesting fact about the motor is that during the mid 60's to early 70's when the hemi was first introduced as an option, only 11,000 vehicles were built with them. Yet, that piece of nostalgia led to over 200,000 of them to be sold last year alone. One other fact, it doesn't cost the manufacturer much more to produce the hemi, yet they tack an extra 10 grand on to the sticker if you want one!

"that thing go a hemi in it?"

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