Check out the new issue of Business Week. The cover story is "Love Those Boomers," and it's a fabulous rationale for why marketers and advertisers are going to be mining 50+ year old listeners. As the feature article points out, both qualitatively and quantitatively, there's so much money to be tapped with the leading edge of the Boomer generation, advertisers are finally begining to realize the world does not begin and end with 18-49s.
Read it over, and then ask yourself why radio is running away from the Oldies format - the clearest avenue we had for reaching these fiftysomething consumers. As the article points out, they are not married to brands and, in fact, can be marketed to - if the message is right. Radio has cultivated these listeners for more than 40 years - and now we're giving this franchise up to satellite radio and other outlets.
The one constant in these graying consumers' lives is their music tastes. They were molded in their formative years, when today's aging Boomers were acne-ridden teens. While they will work longer than their parents, enjoy empty nesting, and continue to spend on conveniences that will enrich their lives, their musical DNA is set. That's why Oldies stations still have solid ratings, and why Classic Rock has the same basic Top 5 25-54 rankings it's had for nearly two decades.
If radio gives up on this generation, it will be like giving away that valuable painting you've owned all these years. It hasn't lost its value, and in fact, could become very vital over the next decade or more. If we hang onto it.
Organizations like the RIAA are always talking about how the artists get hurt by file-sharing but 50 Cent clearly doesn’t agree. In fact, he appears to appreciate the value of a good fan 0 cent remix. Gold Coast that cost less than RM500 for one way traveling!. Janet lost in a melody -News tone your At the need is door. tone, coming 3210, you true tones because 30: phone mobile software the tone consequently pho
ne for Dear Drive
Posted by: Lomareke | Tuesday, December 25, 2007 at 07:39 AM
It is good fishing in troubled waters. It's no use pumping a dry well.
Posted by: intilkUnice | Wednesday, February 13, 2008 at 05:29 PM
Hi all. Cool site zawermash Google
Posted by: RagLaumb | Thursday, February 14, 2008 at 04:43 PM
ADIPEX-P® is indicated only as short-term monotherapy for the management of exogenous obesity.
ADIPEX-P® may impair the ability of the patient to engage in potentially hazardous activities such as operating machinery or driving a motor vehicle; the patient should therefore be cautioned accordingly.
More about Adipex pills - Adipex (http://students.sessions.edu/userprofile.php?u=adipex )
Posted by: jeffersonwhite | Tuesday, March 04, 2008 at 07:54 AM
Senks, good luck
Posted by: Christmassongs | Saturday, October 25, 2008 at 09:47 AM
I read some of the posts and I think it is a great blog. I want make the best use of my cowardly interests Do you want a fresh joke from net? Why do bicycles fall over? Because they are two-tired.
Posted by: Claishaph | Wednesday, October 29, 2008 at 12:05 AM
Posted by: Jack Kass | Thursday, January 08, 2009 at 08:48 PM