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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Dan Kelley

A great piece of reading for any classic rock station's programming and sales staff...thanks again for sharing...

Larry Rosin

I increasingly think that there is another factor at play here -- most Classic Rock sounds nothing like most New Rock. CR is vastly more melodic and softer on the whole. Maybe the belief that as time goes by we must rock harder and harder to be legitimate New Rockers is misguided. If one likes the sounds of Classic Rock, the new music that is more "similar" in sound is often actually Modern AC or, believe it or not, Country.

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