The majority of Americans now have Internet access at home, and broadband now outpaces telephone modems. Who says? The U.S. Census Bureau does, reminding all of us that the Internet isn't just a medium - it has become a way of life.
For years now, Jacobs Media has been consistent and relentless in stressing the need for an analog media like ours to have a strong digital presence. Whether it's building a strong, interactive Web site, a large and healthy database, or offering streaming audio, we have long emphasized the value of embracing the Internet.
The Internet has become not just popular, but essential. A recent Forrester study confirms that the PC is the device teens now say they cannot live without. And unlike so many other media, radio can and should have Internet presence.
It is no longer about figuring out how to pay for streaming - it's about insuring your station has a strong Internet presence or risk being left behind.