Several of you emailed me a WSJ article (subscription required) about new car features consumers are willing to pay for. The article focuses on safety features, until you read into it further and find that the #3 feature (behind stability control and high-end audio) is...
HD RADIO! Here's a snippet from the article:
"The No. 3 feature, after price information is revealed, was also an advanced audio item: high-definition radio. High-definition radio -- a technology that boosts the clarity and quality of over-the-air radio signals and allows for more channels of programming -- outranked satellite radio after consumers weighed a one-time cost for HD radio of $150 against satellite radio's $12.95-a-month subscription fee. HD Radio is truly an emerging technology, but Mr. Wu says his research suggests it could take off in part because consumers don't like monthly bills."
According to the J.D. Power study, once the basic price information is revealed to consumers, they actually rank HD Radio higher than satellite radio, based largely on the former's one-time cost.
It's tough for terrestrial radio to find those media nuggets, but here's one that the new HD Digital Radio Alliance can trot out right now.