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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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I would try using other Sirius products before making such a judgement. I have a stock Sirius radio in my Mercedes and can tell you the sound quality is very good. Definately as good as FM at the least, so to say that FM sounded better would lead me to believe that it was not hooked up properly or that you just have a personal grudge with Sirius and trying to fool us by appearing "nuetral".

Paul Jacobs

This was certainly a focus group of two. I was in the car with Fred and I've got to tell you, the sound quality was terrible. We don't have an agenda against Sirius. Rather, if their goal is to market their product via exposure in rental cars, this experience would chase customers away. It's like going to a restaurant that everyone's talking about and having a bad meal. It's a first impression that's not good. We didn't even mention the channel guide that Hertz gave us was dated and useless. We know that satellite radio has grown through a lot of buzz, and some of it is deserved. But buzz works both ways, and in this case, the experience was severely lacking


I have recently signed-up for a 3 month Sirius account based on the fact that I was expecting to receive better sound quality than I currently receive on my car radio. Sirius marketing advertises "better overall sound quality and superior sound resolution". However, my experience has been that the sound quality of Sirius is far worse than my CD player, my MP3 player, and even my FM radio tuner. The sound quality is recognizably different (poorer) than all other medias I currently use for listening to music. I would compare the sound quality to a low bandwidth streaming radio station on the internet (less than 20K/sec). I've done some research, and I've found multiple articles discussing the poor sound quality of Sirius. Supposedly XM has slightly better sound, but I'm planning to to stick with my mp3 player.

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