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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Andrea Learned

Learning how to develop ads that are more relevant to today's women should fall under "targeting small demographic cells." It will be interesting to see how the industry responds to so many advertisers focusing in on the online realm.

For radio, the challenges may be great, but so is the opportunity!


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