Back last summer, we sent out an advisory to client stations in Stern markets about the opportunity for morning shows to pick up listening. We reasoned that the best estimates for Stern's Sirius signups were in the 20-25% range. Turn those numbers upside down and 75-80% of Stern's listeners are shopping for a new morning show - that they don't have to pay for.
There's no reason why this can't be a great year for terrestrial radio's best morning shows. If they ask for the order.