We've talked about MySpace.com in this space before. Steve Goldstein points out a recent cover story in Business Week, "The MySpace Generation," that does a nice job of defining the good and bad of these social networking web sites that have truly become a big part of teens' lives. If you have a teen in the house, you are probably aware of the scary side of these sites, because they often divulge more information in profiles than Boomer parents are comfortable with.
But the other side of MySpace.com is the marketing opportunities that exist for Alternative radio, and other business ventures that target teen/college tastes. As the story points out, conventional companies have struggled with the issue of trying to tap into these sites. But our business - like the music industry - is part of pop culture. Why wouldn't a morning show on one of these stations create its own profile, and use it to network with area listeners?
Look into MySpace.com and other sites, and in an upcoming brainstorm, look at the possibility of incorporating them into on-air and off-air content. It's just another way the Internet is changing how consumers spend their time. And like many techno developments, it could very easily become an adult activity. Just as IMing and text messaging were once the province of teenage girls, think about how social networking sites might affect adult behavior in the not-so-faraway future.