It seems like just days ago when Howard Stern was on terrestrial radio, providing his show to the nation for free. Here we are, in late January, and it's amazing how satellite radio can suck away presence.
To that end, Preston & Steve (WMMR/Philadelphia) have run boards like these for months now. And as you can see by The Loop message that Johnny B. is now running, the "No Subscription Required" message is gaining traction.
Consumers don't want to pay for their radio. As long we're providing it to them in an entertaining (and free) fashion, terrestrial radio will always have a high position in the media hierarchy.