We are more than a little interested in the results of Arbitron's cell phone study they conducted this past summer. But however that study shakes out, the evidence continues to mount that the number of "cell phone onlies" is growing. Whether their listening choices differ massively from the rest of the population's may be academic. The issue could revolve around just how many Americans will be excluded from survey research, such as Arbitron ratings surveys, and why this is simply unacceptable.
A new study from In-Stat confirms this. According to their "Cutting the Cord: Consumer Wireline Erosion," nearly 20% of respondents that use cell phones plan to drop landline phone service. They see this number growing in the future, with the most impacted group being 18-24s, and those making $50K or less. The young, the less well-off, the disenfranchised. Sound familiar?
We are nearing the launch of our 2006 Technology Web Poll, and one of the items that we'll be comparing to the 2005 version will be the "cell phone only" stats. Our prediction? This problem is not going away any time soon.