A great article recently posted on MSNBC outlines how new music is being rapidly exposed on social networking sites, such as MySpace. As the story points out, the traditional gatekeepers - record labels and radio stations - are taking a backseat to bands and fans being able to expose and expand their bases of exposure and popularity.
And of course, it's profitable, too. MySpace has spawned MySpace Records (isn't it amazing that the term "records" has somehow survived 8-tracks, cassettes, CDs, and mp3s?) which produces compilations of big indie bands that have become popular because of the site.
Here's the big quote from MySpace CEO, Chris DeWolfe, "Labels understand people are spending more time online than on other mediums. Radio is more constrained. MTV is down to about 10 videos a day. MySpace has become the place for awareness of new music and exclusive content. We can point music out ahead of its official release in a very organic way.”
And lest we forget, Rupert Murdoch bought MySpace last year, host to 43 million users (and growing at a clip of 4 million members a month).
Thanks, to Chris Crowley for the heads-up on this article.