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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« The Next Big Thing? | Main | It's The Music Stupid »

Comments

Dave Paulus

Great thoughts Buzz....

Remarkable how situations with apple are different. I actually had a GREAT customer service with APPLE. I had a issue, they allowed me to submit the problem on-line, sent a pre-packaged box to me, fixed it under warranty and sent it back. All within 10 days. Other than a excessive $30 "handling fee"....I was pretty impressed.

All in all, it does show how vital the customer service experince can be. Very few people relate great experiences, but people certainly do remember the bad ones!

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