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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« Neo Java | Main | Arbitron's Cell Phone-Only Strategy »

Comments

Greg Gillispie

It's about time Rolling Stone caught on to what most have known for quite some time. Now the challenge for Classic Rock radio is finding a way to monetize the younger generation's fandom of the genre. I can't really see these stations putting together a pitch that says, "Classic Rock is #2 male teens, #3 18-24 men, and #1 35-54 men."

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