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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Greg Gillispie

Fred...your last comment in this piece hits the nail on the head why the term "rock star" has gone beyond the music biz...but sorry, none of those people mentioned fit the true meaning of the term "rock stars" and expanding its meaning turns into brand extension. Perhaps they should be branded to their profession...like what are you...consultant star?

Dick Hungate

Well, it's more fun being a "Highway Star", anyway!
(Ask Deep Purple's overlooked frontman Ian Gillan)

"Nobody gonna take my car
I'm gonna race it to the ground.
Nobody gonna beat my car
I'm gonna break the speed of sound.
Oooh, it's a killing machine!
It's got everything.
Like a driving power, big fat tires
And everything.
I want it and I need it.
I bleed it, yeah it's a wild hurricane.
Alright...hold tight...
I'm a highway star!"

(It was a gorgeous Friday afternoon last weekend
and I played this at 5 pm. Funny how all suddenly
was "right" with the world...even as Iran works as
fast as it can to complete its first nuclear weapon
later in '06 and force a showdown with Israel/America.
Boy do I love this classic rock genre. One of life's
pure, simple pleasures.)

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