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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Dave Paulus

That sounds you just heard my my JAW dropping against my desk after reading this blog! Folks, I mean really...how stupid are we?

It's NOT like taking cable or broadcast TV spot business (they compete for the listeners time, right?)

Regardless of the B.S. you hear, XM and Sirius' biggest objective is to reduce or completely eliminate the use of our medium. Period.

So, we're gonna help them do that ourselves? For God's sake..are we really that desperate for revenue?

It's like telling your kid to clean up his room, and you come up 30 minutes later and only 50% of the room is clean. He looks at you and says "Oh, you meant the whole room"?

Yes, we meant the WHOLE ROOM!

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