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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Dave Beasing

Couldn't agree more that at-work listening should be the focus of how radio promotes streaming.

Also, adding to the case for streaming, two young men in a recent focus group told me that they not only don't have radios at work -- but don't have radios in their homes either. The only way for FM to reach them there is online. That's a trend that's likely to grow as Gen-Y moves out on their own.

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