That is the question your listeners will be asking each other this morning. And hopefully, someone from your morning show went to see it.
Whether or not your team likes these big movies, the culmination of "American Idol," or how Jack Bauer saves the world on "24," the point is that big portions of their audience does. That's why your key shows need to assign someone to make sure they're there, too.
Several years ago, the biggest hype was for "Pearl Harbor." I was visiting a client the Monday after it opened and heard a listener call our top-rated morning show to get their "take" on the film. Not a soul on the show had seen it over the weekend, which made them sound out of touch. “Pearl Harbor" was an over-bloated film, but that would have made great fodder for the show, if they had seen it...
Understanding the pop culture of the audience, and committing to spend the time to experience it, is part of what compelling content is all about.
(By the way, I saw "Da Vinci" this weekend - 2 stars )