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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« I'm No Cramer... | Main | 11 Years Old? How Time Flies »


Larry Rosin

I have been thinking EXACTLY what you wrote on your blog...the 25-54-itis is so complete that it took over HD radio too. It is as if we litterally have FORGOTTEN how to program to young people, even though almost every one of the alte-cockers in this business got into it because they listened to youth-targeted radio once upon a time.

I personally think yet another option for HD would be to have the ENTIRE tier be reserved for youth radio. No programmers over 25 allowed...and make it entirely experimental and crazy...kinda like a little thing called FM radio in 1969.

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