Regular readers of this blog know that I was effusively predicting that of all the former Stern affiliates, the trends were strongly suggesting that KISW was going to end up being the big winner this fall.
Of course, not all the books have been delivered, but after a little research, I think we can pretty much end the competition right now. From Fall '05 to Winter '06, KISW's 12+ share is flat at a 3.3. I realize that on the surface, those numbers don't sound like a reason to break open the Rainier's and start partying.
Until you look at the other Stern affiliates. I took a look at the ratings that have been released so far, and counted 12 stations that carried Stern's show last year. The average drop in 12+ share was 37% - an incredibly painful performance all the way around.
So, KISW showing up flat book-to-book - like nothing happened - is an incredible survival story, and bodes well for the future. In B.J. Shea, they now have a local show that was able to talk about the Seahawks in January when they went to the Super Bowl to this morning's show where they discussed the new Tool CD.
And in case you're wondering what drove KISW's wonderful "flat book," consider that "The B.J. Shea Experience" is #2 18-34 Adults, #2 25-54 Men, #5 25-54 Adults.
Congratulations to Dave Richards and the entire KISW Seattle team. This was a solid book for them under normal conditions, but in facing the bona fide crisis of losing Howard Stern, it is truly remarkable.