What does a major market Rock station like WMMR do for the summer? Pull off a mega concert series? Give away Harleys? Run a contest around a beach house? Or how about sponsoring an entire Little League? In this case, the Drexel Hill Little League.
For a station that does everything in a big way, it's interesting to note how sponsoring a simple family event can provide a real exciting, community-based moment. For the record the Jaxon Mets whipped the Randy Kotz Nationals 10-4. Don't look for XM or AOL Radio to be doing this anytime soon.