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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« In Praise Of Great PDs | Main | Betting On Hollywood »


Dick Hungate

That graphic is priceless. Photoshop CS2?
Adobe "After Effects"? I'm genuinely curious
as to HOW Ralph did it...if he doesn't mind
sharing with me the software package(s) involved.

Chuck Nyren


Thanks for linking to my blog with an embed under ‘to agency types.’

If this were only true. I’m not an agency type – and that’s the problem. There should be agency types like me in every agency – thousands of them in the creative departments and employed as media planners. Unfortunately, most are 25 or so years old. If there were more like me then Classic Rock and other formats targeting Baby Boomers would be on the air and advertisers would be cleaning up – selling more goods and services to this ignored demographic.

I know you deal primarily with music formats – but let me bring you and your readers up to date on some new talk shows in the works:

Growing Bolder – Marc Middleton has a show on a Clearchannel station in Florida – and it’s doing pretty well. The powers-that-be are seriously considering it for syndication. Check out http://www.growingbolder.com

Geezer Radio – it’s only a podcast now, and there are going to be changes in talent – but this is a show with a lot of potential. http://www.geezerradio.com/Podcasts.html


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