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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« What We Learn From Kids... (And Vice Versa) | Main | iPod Radios »


Dick Hungate

Fantastic, unbelievable, PERFECT.

Greg Gillispie

Now this is marketing at its fan-connected best! I trust WCSX paid for the wraps!

Don Beno

I remember working for one station manager/owner who would be furious if he'd see the station van in the parking lot. He'd say things like "kid...that van isn't doing us any good just sitting here....take it when you go to lunch or have a salesperson take it on a sales call"

Now with the price of gas and manpower, this is an ingenious way to not only get your name/logo on the street in a cost effective way, but you can build an on-air campaign around it.

PS: Jennifer, I bet you know the manager/owner I'm referring to!

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