Headline: Apple sold more than 8 million iPods during its recent quarter.
Headline: The #1 feature that teens would like to have in their iPods is an FM radio, according to a recent Ipsos study.
So what's going on here? We're certainly not surprised that iPods are still a very hot item. Our two Technology Polls have absolutely confirmed ongoing interest in these portable Mp3 players.
But FM radios? For teens? If only the radio industry could convince the visionaries at Apple that their device would be enhanced with a built-in FM radio. Last year, we conducted 18-34 focus groups for Arbitron, and discovered that many of these younger consumers think of radios as being tethered in cars or on nightstands.
That's right - they don't perceive radio as a take-anywhere medium. That's what iPods are all about. Imagine a combo iPod and FM radio - that's made by Apple. That's a future we can get excited about.
*while, yes, there IS a radio/remote available from Apple, and a couple of other options on the market as well, they are additional $50-$100 accessories and not a "built in" feature of any iPod.