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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Greg Gillispie

Great. Teenagers want a radio in their iPod. Too bad radio didn't...and still doesn't...create any content aimed at anyone outside of the 25-54 demo. And considering those between 4 and 22 represent the LARGEST segment of the population EVER, it will be interesting to see if kids find anything appealing on their iPod radio...unless it's Classic Rock. Oh, wait a second...Classic Rock stations only care about 25-54s...

Jeff Schmidt

A few thoughts come to mind.

Apple isn't about cramming devices full of features - they're about a SIMPLE device. The hallmark of the iPod is not so much what it CAN do - but often what it DOESN'T do. Which leads to . . .

The 3rd party iPod accessory business is huge - AND it helps drive the popularity of the iPod. How can you walk by a rack packed with iPod accessories and NOT be tempted to check out what great new stuff you can buy for your iPod

And finally there's cash. If Apple does include a radio tuner on an iPod it will probably be AFTER it includes Wi-Fi - which would enable Apple to sell music/video on the iPod itself.

Including a radio tuner makes much more sense if I can also hit a button and buy the song I'm hearing.

While it's encouraging to see teens want radios on their iPods - isn't safe to say that teens expect their devices to do almost everything?

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