Two-and-a-half years after we developed the NeoRadio concept, key elements continue to show up in mainstream advertising and marketing. The "CGM" phenomenon - "consumer-generated media" - is everywhere, as more and more big brands rely on customers for input and ideas. Everyone's developed "advisory boards," something that Jacobs Media clients have been deeply involved with as we all become closer with our best customers.
To that end, we've developed a new NeoRadio "white paper" that goes out to client stations this week. It salutes some of the stations that have done some incredibly important work on the Neo front, as well as summarizing some of the key developments that give consumers a seat on the table.
- We let the community create the content.
- We let the community build itself – no advertising.
- We let the community help with the business by adding features based on user feedback.
- We reward members of the community for participating.
We could all use a little of that. Let's keep the NeoRadio dialogue going as we let our listeners have a larger role in the programming and strategies we create.