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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Jeff Schmidt

Excellent stuff Fred!

In a recent podcast with Mark Ramsey and author Greg Stielstra - Greg said he found that people don't tune around to AVOID commericals - they tune around to FIND relevance. Important distinction.

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