Headline 1: "Pontiac G5 Blazes Trail to Internet-Only Advertising"
Headline 2: "Meet The New Boss" (Time Warner's Jeff Haley Becomes CEO of the RAB)
What does it all mean? Describing Pontiac's move to the Internet for advertising as a "radical experiment," Mark Hans-Richer, the car company's marketing director notes that this strategy should effectively reach younger men, a demographic that advertisers continue to find elusive.
Meanwhile, we have been suggesting on this blog that the RAB go outside of the radio business to find its next CEO. And they've done just that in their selection of Jeff Haley, Time Warner's senior VP for the company's global marketing division. As Joseph M. Bilotta, chairman of the RAB Board and Search Committee puts it, “Jeff brings a long and impressive track record in sales and sales management within the media industry. In addition, Jeff also brings a clear understanding of, and expertise in, multiple media platforms, including digital media that is critical to the RAB role."
You betcha, because Pontiac now follows Foster's in pulling advertising from "old media" in favor of digital options. All of this will be sorted out at our Summit 11 as Gordon Borrell of Borrell Associates will help us paint the picture of new media opportunities, and how radio can get its fare share.
So attention, Pontiac: radio has those young guys you're seeking. And Jeff Haley, welcome to radio, here's your personalized invitation to Jacobs Media's Summit 11, and we wish you well in your new post.