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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« A Tale Of Two Headlines | Main | Internet Killed the Video Star »


Greg Gillispie

Radio needed to re-target a number of stations years ago to grab hold of the younger demo. Isn't that what was said at the advent of deregulation. If you're gonna say it - do it. It's getting kinda late now...unless you get very creative and are willing to spend $$$$$$$ to grab their attention.

Arthur P

Fred, it sounds like full service rock/pop radio is right around the corner, circa WRIF in 70's and early 80's.

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