Sunday's New York Times affirmed the trend that has been developing in media in general and of course, terrestrial radio, for a few years now. In "The New Tastemakers," columnist Jeff Leeds describes the new world of radio that has been paved in large part by NeoRadio philosophy.
As MTV's Courtney Holt notes, "The tools for programming are in the hands of consumers." Exactly.
The article also acknowledges Keith Cunningham's "Perfect 10" concept, introduced back in June to Jacobs Media clients, that station after station has successfully adopted. There's also positive mentions for "shuffle" style programming, a concept that was put on the map by Q101 more than a year ago. As we saw in our first Tech Poll, "shuffle" is indeed the preferred mode of iPod listening, and radio has nicely picked up on that language and listening mode.
This article gives radio some kudos for innovation that's nice to see, for a change. It also recognizes that these consumer-generated innovations are smart, necessary moves for terrestrial radio to implement as top-down programming becomes even more antiquated. Hats off to those who are forging ahead, and giving listeners that all-important seat at the table.
And here's another invite to join us in Dallas for Jacobs Media' Summit 11 on September 19-20 to hear CGM (Consumer Generated Media) expert Ben McConnell tell us how its done. We strongly believe that of all media, radio has a brighter future with CGM than most of our competitors, and we'll show you the how's and why's.