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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

David Martin

Bravo Paul. To compare media coverage of an Oprah product launch to that given our humble annual radio shows is perhaps an impossible, unfair competition. Nonetheless, I commend your bold notion. You are also correct that radio needs to get serious and go on the offensive. This will require resources which will require money. Count me in should you be raising funds for a PR initiative. Best, Dave

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