Today we've got a guest entry from Jacobs Media's Paul Jacobs:
While the NAB, R&R, and Jacobs Media Summit 11 convened in the "media capital" of Dallas last week, we've now returned to our offices only to be treated to an amazing PR onslaught this week. You would have to be dead or out of the country not to know that Oprah Winfrey has a new channel on XM. She's been on "Larry King Live," and featured in virtually every newscast, magazine, and newspaper over the past two days touting her new 24-hour satellite channel, "Oprah and Friends."
And what did our industry's biggest conventions garner in the way of PR? Nice coverage in the usual radio trades - and little else.
If we want to get serious about winning the PR battle, we need to go on the offensive. We were impressed with the NAB's new CEO, David Rehr, who opened up our Summit sessions. He's a take-no-prisoners type of guy who knows how to fight public relations wars. But how can the NAB garner press attention by holding their convention in Dallas? Or next year in Charlotte?
The only way to win this game is to fight on a bigger playing field. We need to take the battle to our competition. Cancel next year's NAB convention in Charlotte. Move it to New York. Turn it into a showcase for the industry - its talent, its promise, its story. Turn it into a sales pitch for the industry. Oprah flew to New York to generate the maximum coverage for her program. She didn't phone it in from Chicago.
Radio needs to figure it out.