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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Greg Gillispie

Great points Fred. We've seen it coming for a while and each new tid-bit enhances the reality. Now...go convince an owner that having teens listen to a classic rock station will help achieve its target demo ratings...or an advertiser that a classic rock station is the place to put its money. I can answer the second, but I'm not sure about the first...how 'bout you?

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