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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« Write On | Main | St. Louis Blues »

Comments

Dick Hungate

EXCELLENT !!! Just give me PASSION. Is that too
much to ask these days? And whether partly-fueled
by several espresso shots or not...you just grabbed
yourself a ton of my respect, Keith. You're 150%
right that certain big advertisers try to call the
shots. Let me resonate your point by citing a personal
example. Way back in the EIGHTIES even...I was doing
mornings in Richmond at the old XL-102 that Fred and
Jon Coleman and PD Bob Neumann took into orbit. One
morning a Domino's pizza delivery driver was held up
at gunpoint. He wasn't hurt...not even touched! The
first line outta my mouth was "gimme all your dough!".
OH LORD!! I had to do this huge, humiliating on-air
retraction saying that I in no way meant to make light of a
potentially lethal scenario (excuse me, but the man
was only robbed, not clobbered with a gun stock)
and essentially bend over for the pizza folks to get thousands of dollars of free ads (they also were
tossed an extra ad flight...gratis). All for what to me was an innocuous little remark. As a performer
who thought the line was funny (phone range off the Telos with commuters laughing), I was hurt and
dismayed that they made me get on and apologize over no big deal. And I was (pardon) GUN SHY for a long time after that. Let your morning team have moxie! Thanks, Keith. You're a nice addition to the team and no doubt run some serious interference for morning shows trying to get few yucks...and ratings, so pizza companies will buy ads.

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