We've gotten great reviews on our two CGM panels at Summit 11. First, the "real life" radio examples, as presented by Bill Weston, Jennifer Williams, and Ryan Patrick. And then the view from 35,000 feet from guru Ben McConnell, who provided some great context and graphic examples of CGM at work.
And then there's this:
If there's any doubt in anyone's mind that CGM is more than just a fad, think again. This is an exciting time for radio, as listeners are truly participating in our programming/marketing and our brands. As Dave Beasing continues to remind us, plan your CGM activities soon, or face the reality that the station across the street most certainly will.