It's great to see a new radio format emerge in 2006. As Classic Rock turns the ripe old age of 21 (so now, it's legal), there have been few bona fide radio formats that have developed over the past two decades.
Some feel that Jack may indeed be a format, but it certainly hasn't taken the nation by storm, despite the promise and hype that occurred a couple of years ago. Then there were the '80s stations, Jammin' Oldies, and others that could best be characterized as two-year formats.
This is why it's interesting and exciting to watch the debuts of MOViN stations around the country. Conceived by veteran consultant Alan Burns, MOViN has a great deal of potential and momentum, and is beginning to have some serious impact. Not surprisingly, it's growing fast. At a time when radio is being criticized, undervalued, and ignored, MOViN is generating buzz.
Another nice thing about MOViN is that it covers more musical ground than the 10-year niche formats that never seem to last very long. And the even better news is that Burns is already looking to develop strong personalities - ingredients that will keep MOViN around a long time. This is a good sign, for MOViN, the stations that head in this direction, and the radio industry itself. Music-only radio stations cannot compete against other radio outlets, much less iPods, satellite radio, and Internet brands.
Congrats to Alan Burns on plowing new ground, and giving us something positive to talk about in radio.