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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« NPRock Radio | Main | "Everything You Know Is Wrong" »

Comments

greg gillispie

And how long before stations that think they know how to do this without paying Burns will appear under a different name? We've seen it all before...

Don Beno

As Greg states "we've seen it all before".

Alice became Bob

Hot Hits became Power...Hot or Z-something.

Jack has so many brothers we've lost count.

Bottom line: It has to be more than just the music. Give your station a personality...a vibe...a place in peoples hearts, not just their ears.

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