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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« Dear eDiary | Main | Flipping The Funnel »


David Martin


Directing resources to Thursday began in the 1970s. Diary reviews and "mechanicals" clearly showed the first day of recorded listening to be higher than others. At RKO we did $1,000 Thursdays, etc. That same analysis led us to target the single biggest hour of weekday listening - 7am for concert and contesting announcements. Perhaps the first to write about this and encourage common industry-wide practice was the late Jhan Hiber.


Thanks for the insight, Dave. Jhan and I were "dueling research directors" back in the mid-'70s when he was at CKLW and I was at WRIF. He was THE expert on Arbitron back in the day.

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