Headline: NYMRAD unveils its pro-radio campaign.
Finally realizing that it is indeed about PR, the New York Market Radio Association has announced it will kick off an outdoor campaign designed to sell the ad community on the strengths of terrestrial radio.
This is a long overdue, but smart, realization that if we're going to change perceptions that no one's listening to AM and FM radio anymore, we have to go straight to the heart of the problem. We've let satellite radio, Google, and Steve Jobs convince advertisers that the whole world has left terrestrial radio for new media.
Now, if we can just move the NAB Radio Convention from Charlotte to Manhattan this September, we can effectively continue this important campaign. Advertisers who believe that radio is no longer an efficient way to reach America are making a huge mistake, but it's up to the NAB and the RAB to turn these perceptions around.