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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Greg Gillispie

Television, and radio stations that watch or hear what it is doing, are turning what we've known for a while into hyped ways to get viewers/listeners to become "more involved" in creating things from their own perspective.

CGM is simply away to be aware that your "consumers" are gaining control of their lives. The product should be designed with that in mind.

You don't have to - and realistically should not - hype it. That is one of the reasons "consumers" are seeking more control of their lives.

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