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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

earl veale

And that is why it is very important for radio stations to make their audio signals available to the at-work audience. If the audience can't listen to 'their' radio station on the device of their choice (such as the work-supplied PC), the audience will find other way to get their source of audio entertainment - like the iPod.

And this is more important for AM stations whose terrestrial signal has a difficult time at best making its way into the office environment.

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