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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« Where's Waldo? | Main | Old Is The New New »



God, the HD Radio marketing, just like the technology itself, is such a joke !


We now know, that 75% of Americans are aware of HD Radio, at some level:


To check interest in HD Radio, versus Satellite and Internet Radio:


Even after a $200,000,000 advertising campaign, by the HD Radio Alliance, the popularity of HD Radio, Satellite Radio, and Internet Radio, are just blips on the screen, compared to iPods and MP3s:


Senator Sununu, may put an end to FCC mandates:



HD Radio/IBOC is a farce - IBOC causes adjacent-channel interference and has only 60% the coverage of analog. The HD channels are only low-bitrate streams of the same old repetitive material, and will eventually, contain commercials.

Drew the Democrat

Peter Ferrara was a stooge at Clear Channel, and he continues to be a stooge for this most stillborn of consumer products. Why doesn't he just form the Cassette Player Alliance? Might be less of a waste of time. HD Radio is an abysmal response to the competitive issues facing people who own terrestrial radio licenses today.

Is there an alliance out there for better content on terrestrial radio? Broadcasters are having trouble competing with new technology because their corporate paymasters are wasting time and resources with HD Radio and sucking up to Congress by promising to throw their talents under the bus if one person complains about content.


In response to "stooge" Peter Ferrera:

“HD Radio on the Offense”

“But after an investigation of HD Radio units, the stations playing HD, and the company that owns the technology; and some interviews with the wonks in DC, it looks like HD Radio is a high-level corporate scam, a huge carny shill.”


“4/4/07 - FCC: Market to Decide Fate of HD Radio”


“Sirius, XM, and HD: Consumer interest reality check”

“While interest in satellite radio is diminishing, interest in HD shows no signs of a pulse.”


“U.S. automakers not jumping into HD Radio”


“Bridge Ratings: Sweat the cell phone and don’t count on HD”

“In other words, Bridge says interest in HD radio is decreasing even as your station works hard to increase awareness. What can I possibly add to this honest and bleak picture that I haven’t said before? My well-intended warnings about HD’s “premature death” seem to be rearing their ugly heads almost two years later.”


“But is ‘availability’ of HD radios the problem?”

“And one broadcaster reported to me that he asked an iBiquity rep how many HD radios had actually been sold as of the most recent accounting. And this was his answer: 150,000.”


HD Radio is a scam that has been a complete failure with consumers and the auto industry. Take the rest of your HD Radio Alliance "stooges" and crawl back under your HD Radio "Pet Rock".

Steve O

HD 2 Needs to carry alternative programming. Maybe rebroadcasting an internet only station or a format that is not avalible in the local area. If the format is unique enought, people would put up with the bad sound!

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