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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« And then there were... FIVE! | Main | Multi-Tasking and Radio »


Greg Gillispie

Smart move by Greater Media. But, much like it did in the mid 70s, when Quad radio was introduced shortly after people bought an FM adapter for their car and only one station broadcast in Quad, the question remains, "What's the value to the consumer?" WRIF made a point and let consumers know who came first in the commercial battle over the new fangled radio content vs. people already owning one and waiting for a reason to turn it on.


Do whatever they want, but no one is listening:


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